Over RSAWEB’s years  in web hosting we have helped everyone from small mom an pop shops using our shared web hosting platform to big multinationals with our Enterprise Cloud Servers. We’ve helped many customers grow and scale their infrastructure to meet various challenges. Ecommerce provides an excellent challenge where seasonal fluctuations, advertising campaigns, viral marketing, sometimes bad code, mobile apps, affiliate programs and various sources of traffic put varying amounts of strain on the underlying infrastructure.

The South African Ecommerce market is changing fast with more people getting online and moving past the critical ‘I’ve had 5 years of internet access’ where the internet (in whatever form) becomes part of their daily lives. At this tipping point people are far more likely to purchase online. In South Africa we have 11m+ users online now with 4.5m+ over the 5 years of use mark. The wave is here and more are coming.

The Database Bottleneck

Let’s deal with the database first, it is usually one of the biggest bottlenecks and we see customers ordering more servers instead of upgrading their disk. Most customers hit IOP (input/output operations per second) constraints on the hard disks with read & write intensive applications. This can be solved by adding Database servers or simply by deploying faster disk in the form of SSD’s giving ~40x more disk performance than spinning disk. Clever optimising of DB bottlenecks can speed up you application and save cost.

The Load Balancer

As your Ecommerce site gets busier you reach the limits of a single server and need to load balance between multiple web servers. A load balancer needs to be able to detect when a webserver fails and when a new server is added into the farm, with no manual configuration, in order to direct web users to a functioning server. Setting up your environment from the start with load balancing in mind saves pain later and enables you to add servers and resources on the fly with little downtime.

The Web Server Farm

Cloud Servers are ideal for web content processing and delivery. More can be cloned out or added with a few clicks of a button in our Cloud Control Panel. The configuration of these can be automated with a tool like Chef or Puppet as your site gets busier automating tasks will start to save time and money. An automation tool gives you a consistent mechanism to configure servers each and every time, the benefits of this are enormous. You can stand up a dev environment on our Cloud quickly, test your code changes and then destroy it when it is no longer needed. The key here is that on RSAWEB Cloud Servers you only pay for the hours your server is in use.

Caching, CDN & other performance gains

The importance of caching cannot be understated. Cache at each layer of your service but there is a fine balance between too much and too little. Too much means your customers start seeing out of date data and the wrong information in their shopping carts. Too little and your system will grind to a halt with all the background processing when you hit that seasonal spike or a product of yours gets tweeted by a celeb. We recommend tuning the various layers, tuning the MySQL cache’s, run code specific caching like APC if you run PHP, and split out your stats collection onto separate systems, maybe even running alternative Databases optimised by task like MongoDB or Cassandra rather than defaulting to MySQL or SQL.

Content Delivery Networks can offload a lot of the static content, away from your web servers.

So what next?

It is important to note that this can all be done quite easily but often fails when there is a migration to this way of thinking from a legacy way of building apps to the newer DevOps dynamic environment thinking. ‘Server hugger’ thinking will cause a project to fail if sysadmins don’t embrace DevOps in the Ecommerce space. DevOps solves many of the current management issues, its where automation prevails and nobody SSH’s into production servers anymore but thats for another post.

Ecommerce businesses typically experience rapid growth in South Africa due to the relatively uncontested landscape and the rapidly growing internet user base. We would love to show you how we were able to use our infrastructure building blocks like Cloud Servers, Content Delivery Network and RSAWEB’s CloudConnect to deliver a Hybrid Cloud service that scales and ensures 100% uptime.

We regularly have contact with customers that are moving their servers and hosting from overseas providers back to South Africa. This trend is interesting and there are several reasons for it. You can purchase a hosting service in the US, but usually the latency is between 280ms-400ms and on bad days (eg Seacom outages) it can be higher. Locally hosted content however is on average 10 times faster with latency around 25ms.

What has changed?

How is this relevant in South Africa you may ask? Our internet speeds are increasing as fibre, VDSL and LTE rollout, latency is also decreasing as more content is hosted locally with content caching services like our AfriCDN, Google cache and other providers put more content locally. This means users are getting used to a more stable, lower latency local internet experience.

Its all about happy eyeballs

Google studied the impact that a near undetectable (to a human) additional 300ms (0.3 seconds) had on the users behavior. The result was that users disengaged from the site at a relatively alarming rate of between 5-8%.

Many people are unaware, but recently South Africa had only 1 operational international submarine cable, with 3 others undergoing emergency maintenance. Several large consumer ISP’s had performance problems to US and UK hosted websites however if your app/website/system was locally hosted, you would have experienced no issues and that translates to happy customers.

Serving your content from overseas higher latency servers may unknowingly be costing you customers and losing revenue.

Isn’t it more expensive?

The other misconception is that local hosting is expensive, this was the case until recently but this has fundamentally changed. The local monopoly of Telkom is being challenged, bringing input costs down significantly and thus our price to you.

All in all, if your users are local, it makes sense to host locally.

With our new Cloud Servers v3 product going live last week we’ve had great feedback and suggestions from customers, thanks to everyone! The more feedback we get the better we can make the product for everyone.

This week sees a 4 major updates we have made to Cloud Servers, check them out below:

1. Traffic Price Drops

We have dropped our traffic pricing by 50%! Down from R5 per GB to R2,50 per GB. At the time of publishing this blog post we offered the cheapest cloud per GB bandwidth pricing in the country.

2. Easy Console Install

Some customers were having a bit of trouble getting the required console  plugin installed. We made it simpler by adding a setup wizard explaining what is needed for each operating system and browser. Please note that console for MAC is currently still not supported by VMware, we hope to have this resolved shortly.

3. Fullscreen Console 

There were a couple of issues with certain resolutions when it came to viewing the console. Some vertical and horizontal scrolling was necessary :/. This has been fixed with a full screen feature so that you no longer have to work in a small window.

4. Recommended Resources

We had reports of some servers not running very well, this was due to running certain high resource intensive operating systems with the minimum resources selected. We now recommend the ideal minimum running requirements for each server upon server creation. We advise that nobody drop below the recommended amounts to avoid possible performance issues.

We still have a lot of features and improvements to make to the product. Keep checking out our blog for all the latest updates!

Below you are able to see when our next free cloud workshop is scheduled for.
We update this schedule regularly based on demand.

Last Cloud Workshop was: 19th April 2013

Next Cloud Workshop is: No date set at this time.

If you keen to attend an even let us know in the comments or contact us directly.

As a company we are so behind cloud infrastructure that we want everyone to try it. We have dropped prices to the floor in order to allow you  the opportunity to try our cloud servers. With pricing this good whats your excuse?

All the info and cloud pricing can be found on the RSAWEB cloud page.